Remember That Pinterest Is NOT Social MediaI’ve already covered this earlier but it’s one of the most important things you need to remember:
Pinterest is not Instagram. Or TikTok. Or Threads.

You don’t need a massive following, constant engagement, or daily new content just to stay visible. You can create and schedule content without having to check in and reply to comments throughout the day.

Yes, there are social features and likes, comments, and reactions do count as engagement, but the most important engagement you can receive is a Save—when someone else adds your Pin to one of their own boards. Each Save increases your reach exponentially more than if you saved it yourself.

This means you need your Pins to be as discoverable and relevant to user searches as possible, so your time and focus is better spent on research! SEO keyword research to be exact.

Which leads to my next point…

Treat Pinterest Like a Search Engine (Because It Is One)Pinterest is often referred to as the 3rd largest search engine in the world. Though it’s focused on visuals, it still functions like a platform such as Google or YouTube (which, by the way, are numbers 1 and 2 respectively).

People use Pinterest to find ideas, solutions, and inspiration. They search for something, then click or save the results to come back to later. Your job is to make sure your content shows up when they’re looking for what you have to offer.

That means learning Pinterest SEO matters more than collecting followers. Learn how to find the phrases people use when searching on Pinterest and how to use those phrases on your Pinterest profile, your Pin boards, and your actual Pin content for best results.

You’ll get the best results if you:

• Use keyword-rich Pin titles and descriptions
• Organize your boards by topics and search terms
• Focus on getting clicks and saves, not just monthly views

Evergreen Content Performs BestBecause Pinterest has long shelf life, timeless, evergreen content wins. One well-designed Pin can keep driving traffic months (or even years) later. (Yet another way Pinterest is different from social media, by the way!)

“Evergreen” means that the content is relevant again and again rather than just for a few days or weeks. Content takes awhile to take off on Pinterest, so if your offer is time sensitive, it might be over by the time anyone sees it.

Avoid creating Pins around things like news, flash sales, one-time events, or weekly updates. Instead, create Pins that stay relevant over time:

• Tutorials and how-to content
• Evergreen product offers
• List posts or guides with ideas or resources

Though seasonal content is typically only relevant at certain times of the year, they’re still worth posting if they’ll continue to be relevant every year after. Back-to-school, holiday, and activities for different seasons can all resurface time and time again.

You Can Start With Any Number of LinksNo blog or website? That’s okay! You can still link to store pages or other places where you have content, such as YouTube, Instagram, or even a Canva site.

Even if you only have a few links to share, you can create multiple Pins for each one. This is actually the best strategy for Pinterest right now.

Creating many different Pins for one link means you can share it multiple times to different boards and maximize your visibility while staying in line with Pinterest’s best practice guidelines. They want to see “fresh” images, not dozens of repeats.

Have 10 blog posts or product links? Great! Turn it into 30 Pins by creating 3 different Pins for each link. If you post every other day, you can easily turn this into a beginner-friendly pinning plan that keeps you consistent for 2 months.

Focus on Fresh Images, Not RepinsPinterest best practices call for what they refer to as “Fresh Pins”. This is a never-seen-on-Pinterest-before graphic for a new or existing link on Pinterest. This means rather than focusing on resaving your own content over and over again, you should always change up the graphic a bit every time you create a new Pin for your own links.

This is why creating multiple Pin designs is so effective. One link can keep showing up in feeds and search results for months with this method.

Try these quick changes for creating Fresh Pins without redesigning all of your Pin graphics:

• Create different styles of Pins for the same content.
• Utilize pre-made templates so you don’t have to think up new designs on your own.
• Change fonts or colors.
• Try different headlines that target different solutions or pain points.
• Use different images or crops of the same image.

Always Create More Than One Pin Per PostAs mentioned in the last tip, creating multiple Pins for one link is a powerful strategy. However, it’s not just for beginners nor should you just stick to 3 Pins per link.

One piece of content can support dozens of Pins over time. That means:

• You don’t need a constant stream of new links just to be able to post something new.
• You can highlight different information within your existing links.
• You can try multiple headlines or images to connect with your audience in different ways.

Once you have your Pins, spread them out over time, don’t post them all at once. This will keep your account from getting flagged for spam and provide additional longevity for your links.