Pinterest Marketing Hub by Soft Digital Era

Getting People to See Your Content

Achieving visibility on any social platform means working with an algorithm. And I know what you’re thinking… “Ugh, another social media algorithm to worry about”, right?

Fortunately, getting found on Pinterest is not built entirely on how many followers you have or if you comment on enough posts (but not too many or you’ll get suspended) for 30 minutes to an hour each day. Or keeping every user locked in a content scrolling cycle on the platform.

(Well, technically they did try this recently and the user experience was bad enough to make a lot of people leave Pinterest. Fortunately, they took the hint and they've started turning things around. Now is a GREAT time to be on Pinterest!)

As a platform built around ideas and discovery, Pinterest actually wants to show your content, as long as it's relevant to other content your target audience searches, saves, and engages with. So in order for your Pins to get seen, Pinterest needs to understand exactly what your content is about.

This means you need to do as much as possible to help Pinterest categorize each Pin correctly through SEO. Using SEO, your content can be discovered months (or even years) after you post it.

How the Pinterest Algorithm Categorizes ContentThe key to Pinterest success is all in the keywords. Keywords are search terms people use when they search on Pinterest, like “vegan dinner ideas” or “shadow work journal prompts”.

When you use keywords in certain places on your account on your Pins, this gives the Pinterest algorithm the context it needs to show your Pins to the right people at the right time.

Here are the places Pinterest looks at for categorization:

Pin Title - The headline of your Pin, which should include a primary keyword
Pin Description - A short description that adds more context into what your Pin is about and who it’s for
Image Content - Pinterest scans the images in your Pin to identify objects and colors
Image Text (Overlay) - The text written on your graphic, which yes, Pinterest can read
Board Title and Description - Helps Pinterest categorize your content and recommend it alongside similar Pins
Profile Name and Bio - Your overall account theme helps Pinterest (and users) decide who your content is for

The most important thing to remember: Pinterest doesn’t rank your content based on your account’s popularity, it ranks it based on clarity. This is why new accounts can absolutely get traction when they set up their SEO correctly from the start. It’s not instant, but you’ll be able to tell once it starts working.

While there is a bit more to it when it comes to optimizing, you don’t need to worry about all the details as a beginner. As long as you’re clear, consistent, and keyword-conscious, you’re well on your way to making to Pinterest do the heavy lifting to bring your content to the right audience over and over again.

Don’t panic!If this seems overwhelming, don’t worry! We’ll take it one step at a time.

In the Take Action section, We’ll go over how to find keywords people are actually using and how to use them properly. I also have a full walkthrough workbook available as well.

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